Vendoo - Business Analytics
Year
2020
Role
Senior Product Designer Platform + Growth
Industry
Tech Services
Main Tools
Figma · Log Rocket · Storybook · Userflow · GA4
Goal
he dashboard was the first page where the users landed when logged in into the platform and the engagement was low.
Users had minimal interaction with the dashboard due to missing or hidden key information, and the displayed data was unclear.
Discovery highlights
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Individual user interviews (5 users & their account managers) were held, including an exercise where users ranked the information and features they needed most. This led to identifying the key information and actions users required, such as spending behavior insights and reminders.
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At this stage, the product team attended research sessions as listeners to gather feedback for product definition.
Delivery
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A usability test with 10 participants confirmed that the new design made the information and actions more useful. The team iterated on the feedback, and the final version was decided.
A follow-up research session was recommended 3 months post-launch.
