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sukikatu

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Palacio - App (Credit/ Retail)

Year

2023

Role

Senior UX Lead & Strategist (led 2 junior designers)

Industry

Luxury Retail / FinTech

Main Tools

Figma · Miro  · GA4

Goal

Design, build & launch the first “Super App” that unifies luxury e-commerce and EPH credit-card management in < 12 months.

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Shoppers bounced between a mobile-optimized site for retail and disconnected experiences in credit that only existed in person.

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Discovery highlights

  • Identified 4 key personas and mapped end-to-end “Experience Vision” journeys blending shopping & credit touch-points.

  • Benchmarked against Liverpool, Channel & Amex apps to set luxury + fintech UX bars.

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Delivery

  • Adopted agile dual-workstream model (Commerce ▲ / Credit ▲) with weekly design reviews to keep ~40 stakeholders in lock-step. 

  • Rapid, two-sprint loops: low-fi → annotated hi-fi wireframes → design skinning by junior designers (as per palacio de hierro design system) o

  • Continuous GA4 instrumentation plan established pre-code-freeze to track feature adoption from day 1.

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Results

11 month

period from kick-off to App/Play Store (-1 month vs plan)

5-star

average on Apple App Store
Top-10 iOS app (MX) week of release

50 K +

Google Play downloads in launch window

4.2-star

Current state for the app

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